It may be surprising to the technologically savvy, but SmartTV interfaces are one of the most common ways people watch Netflix. And, if you’ve ever used one, you know that it can be a less-than-stellar experience. Well, it turns out that they’re not all created equal.
Netflix wanted a fun and engaging way to educate people about their Netflix Recommended TV program—a program that certifies SmartTVs that run apps really well. The video needed to communicate the message both with and without audio, and still communicate its purpose effectively.