Netflix Recommended TV

Taking the techspeak out of finding the best TV.

Project Summary

It may be surprising to the technologically savvy, but SmartTV interfaces are one of the most common ways people watch Netflix. And, if you’ve ever used one, you know that it can be a less-than-stellar experience. Well, it turns out that they’re not all created equal.

Netflix wanted a fun and engaging way to educate people about their Netflix Recommended TV program—a program that certifies SmartTVs that run apps really well. The video needed to communicate the message both with and without audio, and still communicate its purpose effectively.

Client

Netflix

Direction

IV Studio

Exec. Producer

Samuel Cowden

Creative Directors

Zac Dixon, Samuel Cowden

Animator

Allen Laseter

Illustrator

Allen Laseter

Music

Cody Fry

Sound Design

Cody Fry, Samuel Cowden

Netflix Producer

Andrew House